Where It All Began

Meet the mind behind Top Squatch, I’m Brady.

Born and raised in Northern Utah, I spent my days roaming the woods with my family, learning early on how the wild can shape a person. That passion for the outdoors stuck with me. Now, as I raise a family of my own, I’m passing that same love for the land down to them, and hopefully, to you too.

A big part of what shaped this brand comes from my Norse roots. The old ways. Strength, resilience, and respect for the wild. Our ancestors didn’t shy away from the hard paths, rough weather, or unknown forests. They embraced it. That same spirit is woven into every design we put out.

This isn’t just a brand, it’s a tribe. One that understands the wild doesn’t just change you, it reveals who you are.

See you out there.